Tailoring Global Research & Consulting Expertise to Every Local Project in Ethiopia.
At ABCON, context matters most! We reflect on the particular context within which a survey research project is placed before applying latest global thinking
Our market research experts are graduates of UK’s renowned business schools, and have extensive background experience in designing market research – knowledge, attitude and practice (KAP) studies, Product Testing, Customer Satisfaction Studies, Pricing Research, Test Marketing (distribution channel checks, Sales unit performance, consumer behaviors).
Determining the minimum sample size for a quantitative research is vital if the results are to be generalized to the target population. We seriously take the parameters of each study in calculating the minimum as well as optimum sample sizes simultaneously considering the budget and time our clients have.
Where a particular study involves Paper-pen Assisted Personal Interviewing (PAPI), the team of data editors, data entry clerks, data entry supervisors, and data managers at our DSS Unit are always at the forefront to deliver high quality data processing. The DSS Unit is equipped with state of the art statistical applications and a set of net worked desk top and lap top computers used to process a large amount quantitative data.
Performance management is one area of expertise ABCON can offer. We help organization’s align their activities, business processes with their organizational objectives and missions through either the Balanced Score Card or Performance Prism for private sector manufacturers and service providers. Alternatively, we have hands-on experience of Public Sector Score Cards.